The theory of planned behaviour and user engagement applied to Facebook advertising

نویسندگان
چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Application of the theory of planned behaviour in nursing care

Introduction: Nurses are an integral part of the health system and predicting their behavior in different situations is important for policymakers and managers of the health system. The present study was conducted to determine the efficiency of the theory of planned behavior in predicting the behavior of nurses in different situations. Methods: The current narrative review study was conducted ...

متن کامل

the analysis of the role of the speech acts theory in translating and dubbing hollywood films

از محوری ترین اثراتی که یک فیلم سینمایی ایجاد می کند دیالوگ هایی است که هنرپیش گان فیلم میگویند. به زعم یک فیلم ساز, یک شیوه متأثر نمودن مخاطب از اثر منظوره نیروی گفتارهای گوینده, مثل نیروی عاطفی, ترس آور, غم انگیز, هیجان انگیز و غیره, است. این مطالعه به بررسی این مسأله مبادرت کرده است که آیا نیروی فراگفتاری هنرپیش گان به مثابه ی اعمال گفتاری در پنج فیلم هالیوودی در نسخه های دوبله شده باز تولید...

15 صفحه اول

Theory of Planned Behaviour

The theory of Planned Behaviour is one of the models most frequently used in the literature to explore pro-environmental behaviour including recycling, travel mode choice, energy consumption, water conservation, food choice, and ethical investment (Stern, 2000; Staats, 2003). Armitage and Conner (2001) identified its application in 154 different contexts. The Theory of Planned Behaviour (Ajzen,...

متن کامل

User Engagement Attributes and Levels in Facebook

This paper describes our work in performing a Factor Analysis (FA) to measure engagement attributes in Facebook and performing a Discriminant Analysis (DA) to determine the relationship between engagement levels and Facebook activities. We adapted the measuring user engagement scales from previous works that were performed in an online shopping environment. By using factor analysis, we discover...

متن کامل

User Engagement in Corporate Facebook Communities

The stimulation of user engagement has received significant attention in extant research. However, the theory of antecedents for user engagement with an initial electronic word-of-mouth (eWoM) communication is relatively less developed. In an investigation of 576 unique user postings across independent Facebook (FB) communities for two German firms, we contribute to the extant knowledge on user...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: SA Journal of Information Management

سال: 2018

ISSN: 1560-683X,2078-1865

DOI: 10.4102/sajim.v20i1.915